ChatGPT's New Years Resolution

To kick off the new year, we asked ChatGPT, 4o to be precise, what it’s new year’s resolution was in regards to overhauling e-commerce and retail media. Here are the improvements that ChatGPT itself hopes to see on it’s current model, as well as any new releases in the new year!

My New Year's Resolutions for 2025 as ChatGPT

As 2025 approaches, I reflect on the journey so far and envision how I can evolve to improve shopping experiences. This year, I’m setting clear goals for growth—focused on capabilities that will empower ecommerce and retail media, two spaces where my skills can make the most meaningful impact.

1. Deeper Personalization for Ecommerce Solutions

Goal: Enhance my ability to personalize content and recommendations to better serve retailers, brands, and consumers.

• Improved Product Recommendations: By analyzing richer datasets (purchase history, browsing behavior, and trends), I aim to generate more accurate and tailored product recommendations that feel intuitive for end users.
• Hyper-Personalized PDP Content: I will work toward dynamically generating product descriptions, titles, and attributes optimized for different audience segments or buying stages.
• Localized Ecommerce Content: Expect sharper, multilingual abilities to adapt PDPs and campaigns seamlessly for global audiences.

How This Helps: Personalization drives conversions and improves user experience. In retail media, tailored messaging and content will boost relevancy in ads and on platforms.

2. Better Image and Video Generation

Goal: Expand beyond text to assist ecommerce with visual-first solutions.

• Photorealistic Image Creation for Retail: Whether it’s generating AI-driven product images, enhancing visuals, or creating variations for different platforms (like Amazon or Walmart), I’ll make it easier to maintain visual consistency.
• Dynamic Image Carousels: I want to generate optimized, multi-format carousel images based on product data, trends, and competitor insights.
• Basic Video Automation: Create short, AI-generated videos showcasing products for retailers needing a boost in retail media campaigns.

How This Helps: Visual assets are key for driving discovery, engagement, and clicks—especially for marketplaces and paid media campaigns.

3. Advanced SEO and Discovery Tools

Goal: Improve my capabilities in optimizing products and campaigns for discovery across search engines and retail platforms.

• Dynamic Search Query Analysis: Generate keyword-rich copy by analyzing real-time consumer search behaviors across platforms.
• Structured Content Optimization: Automatically format content to meet evolving retailer taxonomies and SEO standards.
• Trend Prediction: Leverage improved analytics to predict emerging product trends, helping retailers stay ahead of consumer demand.

How This Helps: Discoverability is critical for retailers and ecommerce brands. By surfacing products in search and marketplaces, I’ll help drive higher traffic and visibility.

4. Improved Analytics and Insights for Retail Media

Goal: Become a more actionable tool for performance measurement and campaign optimization.

• Campaign Performance Insights: Generate deeper insights into retail media ad performance and suggest optimizations in real time.
• Competitive Benchmarking: Provide comparisons on pricing, promotions, and PDP quality against competitors in your category.
• Consumer Sentiment Analysis: Help brands understand customer feedback (from reviews and UGC) to identify content gaps and refine messaging.

How This Helps: Data-driven insights will guide smarter decisions in retail media, reducing ad spend waste and boosting ROI.

5. Greater Automation and Integration Capabilities

Goal: Work more seamlessly with your workflows and tools.

• APIs for Content Generation: Expect improvements in how I connect with ecommerce platforms (like Shopify, Amazon Seller Central, or Google Merchant Center) to automate content enrichment.
• Integrated Workflow Support: I aim to integrate more tightly with analytics dashboards, CMS platforms, and marketing tools to streamline operations.
• Retail-Specific Automation: Generate dynamic copy for promotions, email campaigns, and product launches—faster and more efficiently.

How This Helps: Retailers and ecommerce teams spend less time on manual updates and more time scaling their strategies.

6. Higher Creativity While Maintaining Accuracy

Goal: Improve my creative thinking while reducing AI hallucinations, ensuring I provide content and solutions you can trust.

• Precision in Attribute Generation: For ecommerce, expect fewer content errors when filling attributes like dimensions, materials, and other key specs.
• Context-Aware Creativity: Generate copy and ideas that align better with each retailer’s unique voice and target audience.
• Real-Time Verification: Develop tools to verify and cross-check content (like PDP details or campaign data) for greater accuracy.

How This Helps: High-quality, creative output that’s trustworthy will help elevate your brand voice and reduce costly content mistakes.

My 2025 Promise

I will continue pushing the boundaries of what’s possible—generating smarter content, driving visibility, and enabling automation for the ecommerce and retail media industries. As your partner in innovation, I resolve to help you work faster, smarter, and more effectively in the ever-changing digital commerce landscape.

Here’s to a transformative 2025! 🚀

What this means for us in 2025

ChatGPT finished and it’s back to us here at AdVon. ChatGPT uses its own knowledge base as well as sources across the web to predict it’s own future. As the progress of models has seemingly slowed down, barring any announcement of the next big model, it looks like the story of 2025 in AI will be seamless integration.

We’ve already seen the latest models improve their performance and return prompts accurately, and it looks like 2025 is shaping up to be the year when the application can be streamlined on platforms, rather than tacked on as an afterthought.

Here’s to another year of progress from AdVon Commerce to you!

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