Attribute Enrichment

In 2023, we enriched thousands of arts and crafts products with three goals in mind: to enhance overall sales, ensure retailer standard compliance, and improve product discovery in an industry fueled by the growing DIY culture and innovation.

Transforming over 113,021 home improvement products for one of the leading online retailers was a monumental task undertaken in months rather than years (queue the Home Depot theme song). But that's exactly what we achieved for top brands in the "DIY" and "Hardware and Tools" categories for the number one brick-and-mortar retailer in the U.S.A. Top brands were searching for a way to positively affect growth and maintain current sales figures as the market changes. As champions of DIY– it feels like outsourcing catalog needs is the exact opposite of what you stand for. But building a site strategy is like fixing your toilet with no experience. Sure, give it a try, but when the bathroom floods, you’ll have to call the plumber.

Imagine transforming over 54,000 tech-related products for America's largest brick-and-mortar retailer in a matter of weeks. That’s what we did for some of the top 100 tech brands on this retailer. We used our tech (AdVonAI) to enrich their tech products at the next level in categories from cell phones to laptops.