AdVonAI: Crafting Success in the Arts & Crafts Market
In 2023, we enriched thousands of arts and crafts products with three goals in mind: to enhance overall sales, ensure retailer standard compliance, and improve product discovery in an industry fueled by the growing DIY culture and innovation.
The Challenges:
Growth of the DIY Market
Arts & crafts have seen a resurgence in recent years. With easy access to supplies, tutorials, online marketplaces, and the potential to make money, both the creation of and purchase of arts & crafts have skyrocketed.
The market continues to grow and the brands were looking for an edge to capitalize on the growth of the market. Even in an uncertain economy, more and more people are turning to arts and crafts as their main creative outlet.
Rapidly Evolving Products
The arts & crafts market constantly has new and innovative products to fill new niches. While the essentials like paint, pen, and pencils are fairly static, arts & crafts are at the whims of the next trend that creates a new hobby. Products are being developed all the time that create new avenues for expression and make established hobbies more accessible.
It’s important for retailers that carry arts & crafts brands to be able to rapidly adapt product copy for new products. For brands, it’s important to have the attributes and keywords necessary to get in front of potential customers.
Our Approach
AdVonAI deployed its cutting-edge AI solution to enrich 54,795 products across various categories, from paint to crafting kits. Let’s look at the results:
Sales Improvement
The best indicator of short-term performance is the bottom line. After 60 days post-enrichment sales increased across the board.
- The brands saw average daily sales of 140k, a 149.1% uplift from the previous
- Overall, enrichment generated a $3.1 million lift
Discovery Optimization
Discoverability is one of the main indicators of both short and long-term success. Improving the discoverability on a 3rd party retailer is the number one way to capture a larger share of the market.
- Products had improved visibility with 736 new placements in the top 100 spots on the retail site (23.5% increase)
- Nearly 50 products saw new top 10 placements (44.6% increase)
- There was a 50% increase in paid placements with over 970 new to brands
Retailer Compliance:
When selling on a 3rd party marketplace, it’s important to meet retailer guidelines. This ensures that products have the highest potential to rank, and are eligible for paid placements. After enrichment, here’s what happened.
- Boosted the average quality score to 76%, a 16.7% increase from the starting point
- Overall, 94% of items saw an improvement in quality score, with an average increase of 11%.
The Impact
AdVonAI's product content enrichment propelled sales, compliance, and product discovery, ensuring that our client's offerings stood out in a crowded marketplace. Our efforts resulted in a more engaging shopping experience for consumers and established a new benchmark for buyer engagement in the arts and crafts sector.
Interested in these results? We offer tailored AI solutions so you can compete and convert without compromise.
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What does this mean for the retailer?
We know that when brands win, so does the retailer. Increased conversion puts money in everyone’s pocket. And since our AI follows each retailer’s unique guidelines, it creates a more concise and compliant catalog for the retailer.
The Numbers
Lift in Sales over 30 days
Of Items Saw an Increase in Retailer Compliance Score
Increase in Paid Placements
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Solutions Used
Catalog Audit
An Advon catalog audit pulls out all the information needed to diagnose and treat your catalog. We look at the number of missing attributes, and taxonomy shortcomings to determine where consumers are falling through the cracks. Don't lose more customers due to bad data.
Attribute Enrichment
Product attributes are, by definition, the defining feature of products. When consumers are searching, they do so by attributes. Size, weight, durability, number of pieces, etc. These are what consumers use to find products, whether through organic search, or through filtering on an online retailer. AdVon uses AI and human-in-the-loop verification to make sure that all your data is utilized so that the most products meets the most purchasers.
Flywheel Digital
Don’t let your marketplace get lost in the competition.
Create happy shoppers. Our solution ruthlessly removes content complexity in your marketplace so you don't have to. Unlocking value for retailers and brands on the digital shelf.